Lawo is further expanding its presence in the theater and performing arts market and has entered into a new partnership with sphereo distribution. The goal of this collaboration is to provide theaters, cultural institutions, and system designers with more direct, hands-on support in implementing modern audio and IP-based infrastructures.
By partnering with sphereo distribution, Lawo is extending its existing network with a specialized provider that has a clear focus on the theater and cultural sector. The company brings extensive expertise in consulting, project support, and customer service. The partnership is intentionally non-exclusive and aligns with Lawo’s strategic approach of supporting customers with specialized reseller channel partners tailored to specific applications and requirements.
For users, this translates into shorter communication paths, expert consulting, and tailored solutions specifically designed to meet the needs of stage and theater operations—from initial planning through to ongoing operation.
The first joint appearance is planned for BTT – Bühnentechnische Tagung 2026 in Rostock, where Lawo and sphereo will present their solutions and approaches together for the first time to an audience of industry professionals.
“The theater market has unique demands in terms of flexibility, reliability, and long-term investment security,” says Martin Braun, Head of Sales DACH & EE at Lawo. “With sphereo distribution, we are gaining a partner who understands this market and is able to communicate our solutions in a practical, customer-focused way.”
Marcus Renk, Senior Sales Manager DACH at Lawo, adds: “In the theater world, reliability, an understanding of workflows, and short communication paths are essential. Sphereo brings exactly these qualities. Together, we can engage customers very directly—from the initial concept through to live operation. Our joint presence at BTT is an ideal starting point.”
sphereo distribution likewise places a strong emphasis on customer value:
“Lawo offers open, future-proof technologies of outstanding quality that are ideally suited to the needs of modern theaters,” says Jonas Gehrmann, Managing Director at sphereo. “We look forward to supporting customers together in the future.”
About Lawo
Lawo is a global technology partner with a long history of delivering innovative solutions for live media production workflows. With a unified approach that combines workflow management and control, physical I/O, processing, and human interfaces, Lawo creates optimized solutions for productions including television broadcast and on-air radio, performing arts, houses of worship, and professional AV. Customer value is driven through simplicity, agility, technical and commercial flexibility, and through its team of experts who are passionate about enabling the creation of world-class content. Lawo products are manufactured to highest quality standards in Rastatt, Germany. For additional information, visit www.lawo.com.
sphereo distribution GmbH
Sphereo distribution is a distribution partner specializing in professional audio equipment for the theater, live performance, and broadcast markets. The company supports customers from consultation through to implementation and is known for practical, flexible solutions, backed by a clear understanding of artistic and technical requirements.
